New dive shop in lakeville

[jasondbaker]

Maybe Gander will introduce diving to a segment of the market that the typical LDS is missing.  I guess we will have to wait and see how they execute.  They certainly have the marketing and potential buying power that most dive shops will never have.  They can take more risks without worrying about how to feed the family.

What kind of diver really keeps a typical dive shop in business? Is it the knowledgeable hard core diver that understands service, life saving equipment, and likes to listen to dive trip stories?  Or is it the dentist that wants to do a little diving in Jamaica with his wife on their upcoming vacation?  The latter might see Gander as a viable option.

I don't think Nick and Pat have anything to worry about.  In some ways Gander could actually help their business by raising the awareness of diving as a sport and activity.  If they were opening a little hardware store next to a Home Depot I would be sending them my condolences...